Kit vs Omnisend
Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.
Kit
PartialActive unique subscribers; paid plan prices scale with subscriber count.
Open full evidence →Omnisend
PartialBillable contact tier; Standard email allowance = contact count x12; Pro has unlimited emails. SMS rules changed May 4, 2026.
Open full evidence →Starting-price structure
Kit
Creator — $39.00/mo
Creator Pro — $79.00/mo
Newsletter — $0.00/mo
Omnisend
Free — $0.00/mo
Pro — $59.00/mo
Standard — $16.00/mo
Best verified feature state available by provider
Kit
Marketing automation: included Creator
Landing pages: included Creator
SMS marketing: included Creator
Transactional email: unverified Creator
Ecommerce automation: unverified Creator
Digital products / paid content: included Creator
Omnisend
Marketing automation: included Free
Landing pages: unverified Free
SMS marketing: add_on Pro
Transactional email: included Free
Ecommerce automation: included Free
Digital products / paid content: unverified Free
Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.