Email marketing cost by list size.
A contact count by itself is not enough to determine price, so every page states its sending-volume assumption and lets you change it.
Choose the list size closest to your workload.
The baseline uses four sends per contact per month—roughly one campaign per week to the whole list. It is an assumption, not a provider rule.
1,000 contacts
baseline monthly sends · adjustable on the comparison page
Compare verified costs →5,000 contacts
baseline monthly sends · adjustable on the comparison page
Compare verified costs →10,000 contacts
baseline monthly sends · adjustable on the comparison page
Compare verified costs →25,000 contacts
baseline monthly sends · adjustable on the comparison page
Compare verified costs →Why list size is only half the cost question.
Some platforms bill primarily by contacts or subscribers; others also care heavily about send volume, daily caps, plan family or live dynamic pricing.
Billable list size can change the tier.
Allowances can disqualify a cheap tier.
Daily limits matter on some plans.
Annual prices are shown only when verified.