Cheaper only matters if you can actually switch.

Require the capabilities you cannot lose, then let the engine screen alternatives for both economics and plan-level feature evidence.

Describe the migration you are considering

Current plan

Starting contacts

Starting monthly sends

Peak daily sends (optional)

Contacts growth % / month

Send growth % / month

Horizon

Billing

One-time switching cost $

Capabilities you cannot lose

Leave optional capabilities unticked. Selected items become hard requirements.

Marketing automation
Automated email/customer journeys and workflows. Landing pages
Native hosted landing-page builder. SMS marketing
Marketing SMS capability. Transactional email
Operational/transaction-triggered email capability. Ecommerce automation
Native or explicitly supported ecommerce-triggered automation. Digital products / paid content
Native selling of digital products, subscriptions, courses, or paid newsletters.