Source-backed comparison

MailerLite vs Omnisend

Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.

MA

MailerLite

Partial
Billing basis

Active subscribers plus usage; Comfort send allowance scales by subscriber tier, Power has unlimited monthly sends subject to fair use.

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OM

Omnisend

Partial
Billing basis

Billable contact tier; Standard email allowance = contact count x12; Pro has unlimited emails. SMS rules changed May 4, 2026.

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Starting-price structure

MailerLite

Comfort — $12.00/mo

Enterprisedynamic/custom

Free — $0.00/mo

Power — $25.00/mo

Omnisend

Free — $0.00/mo

Pro — $59.00/mo

Standard — $16.00/mo

Best verified feature state available by provider

MailerLite

Marketing automation: included Power

Landing pages: included Power

SMS marketing: add_on Comfort

Transactional email: add_on Comfort

Ecommerce automation: unverified Comfort

Digital products / paid content: included Power

Omnisend

Marketing automation: included Free

Landing pages: unverified Free

SMS marketing: add_on Pro

Transactional email: included Free

Ecommerce automation: included Free

Digital products / paid content: unverified Free

Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.