Source-backed comparison

ActiveCampaign vs MailerLite

Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.

AC

ActiveCampaign

Headline only
Billing basis

Plan + email contact count; current pricing page is dynamically calculated. Send allowances vary by plan as multiples of contact limit.

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MA

MailerLite

Partial
Billing basis

Active subscribers plus usage; Comfort send allowance scales by subscriber tier, Power has unlimited monthly sends subject to fair use.

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Starting-price structure

ActiveCampaign

Enterprisedynamic/custom

Plusdynamic/custom

Prodynamic/custom

Starterdynamic/custom

MailerLite

Comfort — $12.00/mo

Enterprisedynamic/custom

Free — $0.00/mo

Power — $25.00/mo

Best verified feature state available by provider

ActiveCampaign

Marketing automation: included Enterprise

Landing pages: included Enterprise

SMS marketing: add_on Enterprise

Transactional email: add_on Enterprise

Ecommerce automation: included Enterprise

Digital products / paid content: unverified Enterprise

MailerLite

Marketing automation: included Power

Landing pages: included Power

SMS marketing: add_on Comfort

Transactional email: add_on Comfort

Ecommerce automation: unverified Comfort

Digital products / paid content: included Power

Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.