ActiveCampaign vs Omnisend
Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.
ActiveCampaign
Headline onlyPlan + email contact count; current pricing page is dynamically calculated. Send allowances vary by plan as multiples of contact limit.
Open full evidence →Omnisend
PartialBillable contact tier; Standard email allowance = contact count x12; Pro has unlimited emails. SMS rules changed May 4, 2026.
Open full evidence →Starting-price structure
ActiveCampaign
Enterprise — dynamic/custom
Plus — dynamic/custom
Pro — dynamic/custom
Starter — dynamic/custom
Omnisend
Free — $0.00/mo
Pro — $59.00/mo
Standard — $16.00/mo
Best verified feature state available by provider
ActiveCampaign
Marketing automation: included Enterprise
Landing pages: included Enterprise
SMS marketing: add_on Enterprise
Transactional email: add_on Enterprise
Ecommerce automation: included Enterprise
Digital products / paid content: unverified Enterprise
Omnisend
Marketing automation: included Free
Landing pages: unverified Free
SMS marketing: add_on Pro
Transactional email: included Free
Ecommerce automation: included Free
Digital products / paid content: unverified Free
Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.