Kit vs Mailchimp
Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.
Kit
PartialActive unique subscribers; paid plan prices scale with subscriber count.
Open full evidence →Mailchimp
PartialPlan + maximum contact tier; subscribed, unsubscribed and non-subscribed contacts can count toward the contact total.
Open full evidence →Starting-price structure
Kit
Creator — $39.00/mo
Creator Pro — $79.00/mo
Newsletter — $0.00/mo
Mailchimp
Essentials — $17.00/mo
Free — $0.00/mo
Premium — $500.00/mo
Standard — $25.00/mo
Best verified feature state available by provider
Kit
Marketing automation: included Creator
Landing pages: included Creator
SMS marketing: included Creator
Transactional email: unverified Creator
Ecommerce automation: unverified Creator
Digital products / paid content: included Creator
Mailchimp
Marketing automation: included Premium
Landing pages: included Essentials
SMS marketing: add_on Essentials
Transactional email: add_on Premium
Ecommerce automation: unverified Essentials
Digital products / paid content: unverified Essentials
Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.