ActiveCampaign vs Mailchimp
Structural evidence first. Use the calculators when you want a workload-specific cost or migration decision.
ActiveCampaign
Headline onlyPlan + email contact count; current pricing page is dynamically calculated. Send allowances vary by plan as multiples of contact limit.
Open full evidence →Mailchimp
PartialPlan + maximum contact tier; subscribed, unsubscribed and non-subscribed contacts can count toward the contact total.
Open full evidence →Starting-price structure
ActiveCampaign
Enterprise — dynamic/custom
Plus — dynamic/custom
Pro — dynamic/custom
Starter — dynamic/custom
Mailchimp
Essentials — $17.00/mo
Free — $0.00/mo
Premium — $500.00/mo
Standard — $25.00/mo
Best verified feature state available by provider
ActiveCampaign
Marketing automation: included Enterprise
Landing pages: included Enterprise
SMS marketing: add_on Enterprise
Transactional email: add_on Enterprise
Ecommerce automation: included Enterprise
Digital products / paid content: unverified Enterprise
Mailchimp
Marketing automation: included Premium
Landing pages: included Essentials
SMS marketing: add_on Essentials
Transactional email: add_on Premium
Ecommerce automation: unverified Essentials
Digital products / paid content: unverified Essentials
Provider-level summaries do not prove the cheapest plan supports a capability. Use the migration engine for plan-specific screening.